Early this morning, my dog and I were out for a walk around the lake. Suddenly, we heard the cries of two loons. These were not the haunting, mournful loon calls I hear at night; even I got a sense that the loons were announcing danger.
Loons don’t have many predators, but eagles and osprey are on the list. And these two large raptors fish at this lake.
Sure enough, an eagle circled overhead twice, then dove down to catch a big fish for his family’s breakfast. The fisherman at the dock said, “I wish I would have caught that one!”
What signs alert you to danger in your business?
Who are the business predators that could swoop in and take business away from you?
I would argue that you should fear the people who understand your prospects and clients better than you do.
To win business, you must overcome the inertia of your prospects’ current habits. You’ve heard me say in my courses, “The status quo is formidable foe.”
Attracting doctors’ attention is hard work.
Seeing the world through your prospects’ eyes is the key to success. Speaking so doctor listen to you may be your biggest business challenge.
Don’t let your competition eat you for breakfast. Understand what inspires your prospects to take action. Click here to read my latest book The Myth of the Rich Doctor to understand doctors and their relationship with money. (It’s written for doctors, so there is some “medicalese”)