What happens if you drop your coffee mug? The mug and its contents drop. You get the same result if you lose your grip on your car keys, an egg (yuk) or your laptop. Happens every time.
Are you getting the kinds of results you want from your marketing campaigns to engage physicians and dentists? If not, you might be violating one or more of the 10 Laws of Physician Engagement.
Here they are:
Click here to download the 10 Laws as a PDF.
Here's a one-hour video with the 10 Laws of Physician Engagement.
If you are not getting the kinds of results you want from a marketing message, ask yourself, “What Law am I violating?” Align your message with the Laws, and you will get a better outcome!
Would You Like to Work with More Doctors?
This video with the 10 Laws of Physician Engagement is the first module of theCracking the Physician Code course. Want to join this session of the course that began 6/17/19? You'll take away a soup-to-nut blueprint for building a physician-friendly practice. Click here to learn more and to register. Space is limited, so act today!
According to a 2019 Medscape survey, 44% of US physicians experienced burnout last year.
In other words, almost half of practicing physicians did not experience the joy of treating patients.
Why is this number important for you?
Financial security and burnout are inexorably tied. A solid financial foundation minimizes the likelihood that physicians will experience burnout. Further, more money leads to more options, making recovery from burnout easier.
By helping physicians build wealth, you can be part of the solution.
Here are some specific steps you can take to engage more physicians and dentists.
Educate yourself about burnout. Set up a free Medscape account and read the entire burnout report.
Talk about burnout as part of your discovery process. Ask doctors:
Identify contributing factors for burnout that you mitigate.
In short, start talking about burnout; it's a topic that engages doctors.
© 2019. Vicki Rackner MD. All rights reserved.
You may reproduce this post with this byline:
Vicki Rackner MD is an author, speaker and consultant who offers a bridge between the world of medicine and the world of business. She helps businesses acquire physician clients, and she helps physicians thrive. Click here to get a complimentary copy of her latest book The Myth of the Rich Doctor .
Would you like to engage doctors with webinars? Watch this tutorial about how to do it. You can click here to download the slides.
Click here to learn more about how we can help you with done-for-you webinars.
Does it make sense for you to deliver webinars for physicians and dentists?
You already know that speaking is a highly effective way of engaging doctor prospects.
Think of webinars as "digital talks" with distinct benefits.
However, for any speaking event to be success--whether it's a live talk or via a webinar-- you must get many things right:
Would you like to learn more about how to create speaking events--whether live talks or webinars-- that lead to more doctor clients?
You're invited to the second session in the complimentary YOU: The Expert Educational Series. You will take away specific formulas to help you host successful educational presentations that inspire doctors to take the next step with you.
Our next session is Tuesday, April 16th at 9 AM Pacific/ Noon Eastern. Click here to save your seat. See you there!
Doctors want to work with experts.
How do they know you're an expert? The most persuasive evidence is that another doctor says you are.
Below you can watch the video replay of a tutorial about how to position yourself as an expert. Click here to download a PDF of the slides.
Space fills quickly. Save your spot today.
Wouldn't it be great if you met a doctor prospect, who decided on the spot to hire you and pulled out a checkbook? As you know, that's not how it works. The doctors you meet will walk through a "sales funnel" that leads to the conversion from a prospect to a client.
Here are three tips to create sales funnels that optimize your outcomes.
If you have a hard time getting doctor prospects on the telephone, you are not alone!
Here's a video with three tips to help you.
Thank you to the beta readers; I appreciate your comments.
Our beta testing is now closed, and we are in our final stages of production, The book will be available on Amazon soon!.
Based on the success financial advisors are getting with their names on the cover of The Myth of the Rich Doctor, this new book will also be available as a custom marketing tool to engage doctors. Click here to see your options and pre-order your custom version of this new book.
You will also have access to a custom package that includes the book AND nine video scripts--one script for each of the 9 mistakes. With this you can create monthly drip marketing materials.
How do you inspire doctor clients to schedule meetings with you--and keep them?
Here are three tips.