CRACKING THE PHYSICIAN CODE  TRAINING WITH VICKI RACKNER MD

HI.  I’M DR. VICKI RACKNER.  I HELP FINANCIAL SERVICE PROFESSIONALS ACQUIRE PHYSICIAN CLIENTS--AND KEEP THEM FOR LIFE.
I know from my personal experience that physicians need the help of trusted financial advisors.  And they need it now more than ever. 

Here’s the million dollar question --and I mean that quite literally: how do you attract physicians’ attention, build rapport and inspire them to invite you into their trusted inner circles? 

Enroll in the Cracking the Physician Code course and find out how.   I’ll reveal everything you need to know about building a physician-friendly practice. You'll discover the fastest, easiest, and most reliable way to acquire physician clients --and keep them for life.

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WATCH A COURSE MODULE

Here is the last module of the course.  Click here to download a pdf of the slides. 

QUICK GLANCE SCHEDULE

.MODULE 1: Understand the Medical Market

• Debunk myths and affirm realities about working with physicians
• Explore the financial lives of physicians
• Understand the 10 Laws of Physician Engagement
• Get a road-map for constructing a physician-friendly practice.

MODULE 2: Choose Your Best-Fit Clients: Identify targeted groups of health care professionals who share similar sources of financial pain, gather together and with whom you share "chemistry" 

• Identify where the money is in the medical market
• Explore the financial opportunities in the medical market
• Examine why high performers focus on a specific group of physicians
• Explore 3 questions to identify your best-fit target vertical market
• Discern if a target vertical market is right for you.

 MODULE 3: Conduct Research: Gather intelligence to be at the right place and the right time with the right marketing message

• Examine why understanding your best-fit client is critical to accelerated growth
• Identify 3 groups of people to approach as you conduct research
• Understand how to use informational interviews as prospecting
• Develop a strategy for identifying and getting in front of key physician opinion leaders.

MODULE 4: Groom for Engagement: Position yourself as an expert who focuses on doctors through your online presence, signature story and collection of marketing materials

• Understand why marketing approaches that work with business-minded prospects can back-fire with doctors
• Explore how to build trust and earn credibility through the deliver of high value content
• Learn how to talk so doctors will listen
• Discover the litmus test for marketing campaigns
• Apply neuroscience to marketing campaigns.

MODULE 5: Generate Leads: Identify three "buckets of leads", three classes of marketing efforts and three go-to marketing campaigns 

• Mobilize people who already know, like and trust you
• Build relationships with centers of influence
• Leverage medical meetings and association publications
• How to use LinkedIn and social media to generate leads
• Harness the power of asking the right questions and improving listening skills

MODULE 6: Convert Prospects to Clients: Build trust rapidly, construct high-ROI sales funnels and master the language of the sale

• Master trust-building the 7 steps of The Connection Prescriptionⓒ
• Identify the 5 Pain Personalitiesⓒ and how it applies to finances
• Think and ask questions like a physician: the SOAP approach

 MODULE 7: Cultivate a Culture of Introductions: Coach your community members to pass your name to colleagues  

• Understand why clients make introductions
• Overcome four barriers to introductions
• Master the language of introductions

MODULE 8: Create Your Plan

• Organize your daily, monthly and quarterly plan
• Identify benchmarks for success
• An overview of advanced marketing campaigns

WHAT THEY SAY

Dr. Vicki translates the world of medicine into understandable strategies and tactics that are critically important to engage both physicians and other medical professionals. You'll benefit from Dr. Vicki’s unique experiences as a surgeon, educator and medical community leader as she understands the most direct route to success in these complex and often misunderstood niches."
C. Richard Weylman Chairman, The Weylman Center: Elevating Performance in Today's Marketplace 



“If you are interested in developing a client niche with medical professionals, I highly recommend you participate in Dr. Vicki's ‘Cracking the Doctor Code’ course. This course will assist you understanding physicians, their practice, how they make decisions, and how you can adopt an effective marketing plan to start meeting physicians in your city.”
Rick O. Helbing, CFP®, ChFC Recognized by Medical Economics Magazine The 150 Best Financial Advisors for Doctors in 2009-2010-2011-2012 



“Dr. Vicki  is a ten-strike find!! She has the background to understand the often complex set of factors that motivate physician purchasing and the common sense to package her knowledge in a clear, practical, results-oriented way. She’s helped my business tremendously.”
Dr. Sally Mounts, President, Auctus Consulting Group



"Dr. Vicki  is creative, resourceful, knowledgeable, and experienced. Her insight is invaluable. She understands how the medical professions work and behave while also understanding the needs of entrepreneurial people interested on developing their businesses to a very specific targeted audience. Thanks Dr. Rackner for a well thought training, your continuous support, and for the opportunity of learning in an environment suited to my needs."
Liliana Pacelli 



"Dr. Vicki  is the person most responsible for helping me find current success. She had me create a portfolio of intellectual property that is now on the web. She helped me find the best way to get the idea I'm promoting into the minds of those who can best benefit from it."
Tony Kendzior CLU, ChFC Medical Malpractice Insurance Consultant | Captive Insurance Company Advisor | Financial Advisor 



"One of the toughest gatekeepers in the world to get past is the practice administrator of doctor’s offices. Vicki shows us the way to not only get past that gatekeeper but to get the interest of the physician directly. As a physician herself, she has insight into the working of the office and the mindset of the physician. She is full of ideas and knowledge. This is a worthwhile investment for anyone who would love to engage more physician clients."
Lynn S. Evans, CFP President and CEO Northeastern Financial Consultants, Inc 



“I am always looking for resources that inspire and deliver actionable ideas. Cracking the Doctor Code by Dr. Vicki is a success on both accounts.”
Ed Maass CFP, ChFC, CLU Recognized by Medical Economics Magazine The 150 Best Financial Advisors for Doctors 



“Dr Vicki has showed me time and again that she is fully committed to the success of the advisors she coaches. She is relevant and consistent at updating her presentations to what is happening in the here and now. You won’t hear the same content but the message stays the same and as a marketing organization I think that is a difficult thing to accomplish. If the doctor niche is a market you would like to specialize in Dr Vicki is the best coach and resource available in my opinion. Success in this niche can not be achieved by just anyone and without the appropriate guidance you may find it very difficult to penetrate. She brings such comprehensive and relevant programs that will guarantee you success if followed thoroughly.”
Stephani Lucas, Financial Services Educator 



“Dr. Vicki Rackner is a person of integrity who walks her talk and offers solutions.”
Howard Putman, Former CEO Southwest Airlines 



“Don’t miss Dr. Vicki Rackner!”
Elizabeth Cohen CNN Senior Health Correspondent. 

PLUS AN ADDED BONUS
When you register you gain immediate access to the course content as well as a library of resources at the Academy of Physician Engagement. 

 CLICK HERE TO REGISTER TODAY FOR THE HOME STUDY COURSE