Are You Testing and Tweaking?

If you're on my mailling list, you will notice a new look to the newsletter.  Gone are the style elements that make the emails look pretty. 

Why did I do it?

I learned that plain text newsletters outperform newsletters with pictures and lots of links. 

How well do you keep up with best practices, and incorporate them into your marketing campaigns?

I’m on an email list of a marketing guru.  Every time I get an email from him, I get three.  I just noticed that the subject lines are slightly different.  He’s testing to see which subject line does best!

I wonder if he’s on his own list and knows that he’s sending out three emails to each subscriber. 

When you launch marketing campaigns, everything counts. Test and tweak to make sure that you’re optimizing the performance.