I do my best to keep my finger on the pulse of "hot topics" among doctors.
These days, entrepreneurship tops the list. Physicians and dentists are specifically interested in:
Will we ever return to an updated version of 2019? Few believe so. The COVID pandemic has fundamentally changed the way we ALL do business--even the business of medicine.
Elements of entrepreneurship--knowing how to create value, market and sell--represent must-have skills for all of us. Including doctors.
Here’s how I have responded to this trend: