Gardeners know that weeding promotes the health and growth of the desired plants. How can you weed your practice to optimize the chances that you achieve your business goals this year? Here are twenty questions you might want to ask.
Do you need to weed out prospects, clients, or friends who drain your time and your energy? When you eliminate “energy vampires,” you free up the time and space to welcome new clients.
Do you need to weed out activities that drain your energy and resources? Could you outsource them? Eliminate them altogether?
Do you need to stop complaining? Read A Complaint Free World by Will Bowen to understand the impact.
Do you need to eliminate sources of irritation? Once, I was speaking at a meeting and found it annoying that I had to move my chair every time people in my aisle wanted to leave. During the break, I moved the table to give them more room.
Do you need to weed out beliefs that stand in the way of success? Is perfectionism keeping you from creating videos? Is the fear of failure keeping you from launching a new campaign?
Do you need to weed out habits that stand in the way of success? Are you talking when you could be listening? What about your email habits? Social media habits? Are you watching TV rather than reading?
Do you need to stop working long hours and consider how to increase your productivity? Are you planning for time off?
Do you need to stop ignoring the reality that you have basic human needs? Do you want to achieve high levels of performance, but ignore your body’s requirements for sleep, good nutrition, exercise, and human connection?
Do you need to give up procrastination or overanalysis that keep you from moving forward?
Do you need to stop giving up too soon? A single social media post or marketing campaign may not immediately work. Think of them as at-bats in a baseball game. Over time, each great at-bat contributes to wins. Do you have automated sales funnels in place that work?
Do you need to be more patient with practice-building activities? If you talk with two prospects and you don’t get the response you want, do you say, “This doesn’t work”? Are you really giving campaigns a fair shot before dismissing them?
Do you need to stop asking the wrong people for advice? Are your coaches and mentors people who have a track record of achieving the results you want to enjoy?
Do you need to give up campaigns based on what you think and instead ask your prospects, and clients what they think before you launch?
Do you need to stop guessing what others think and instead ask about observed behaviors?
Do you need to give up the idea that you don’t need to grow and evolve through ongoing education, coaching, and mentoring? Even professional athletes have coaches.
Do you need to quit failing to take a next step with each encounter?
Do you need to give up managing your practice by whim? Do you do the things you know you need to do even when you don’t feel like doing them?
Do you need to give up being too invested in getting any individual patient or executing any single activity? You will scare away people if they feel your desperation. Instead build and implement proven lead-generation systems—and sales funnels.
Do you need to give up the fibs you tell yourself? Do you say, “I’m working hard” when you are investing large chunks of your time in nonproductive activities?
Do you need to give upfocusing on your credentials, your process, or your methodology and start focusing on your clients’ wants and needs?
Do you have other weeding activities that have helped you in the past?