“I hate selling!”
I said those words over and over as I made my transition from a practicing surgeon to an entrepreneur two decades ago.
I loved what I did in my fledgling consulting business. As an introvert, though, I hated making cold calls, tooting my own horn and persuading prospects to give me money.
My bank account reflected my aversion to activities that lead to client acquisition.
I knew that if I wanted to run a profitable venture, I must reinvent marketing and selling in a way that worked for me.
First, I changed my mindset. I decided that marketing was simply the act of engaging prospects in conversation, and selling was inspiring people to take action.
Second, I launched marketing campaigns that worked for me. I decided to show prospects I could help them by actually helping them. I distributed ideas in the same way vendors pass out samples at the grocery store.
My new mantra became, “Selling is serving.”
And my bank account started to grow.
The physical/social distancing associated with COVID 19 means that you are engaging prospects in a different way. We are reinventing the way in which we conduct conversations and build relationships.
Would you like some ideas about how to do that? You’re inviting to my upcoming complimentary webinar “How to Grow Your Practice in a Time of Social Distancing” on Tuesday, August 25th at Noon Eastern/ 11 AM Central/ 9 AM Pacific. Introverts are welcome! Click here to learn more and to register.