 I'm pleased to report that the online course I created for physicians--How to Jump into Telemedicine: The quick start training to conducting virtual visits is now available. This step-by-step guide will help physicians get up and running with telemedicine services within 24 to 48 hours.
This course is for:
You can view the course modules at Hope for Doctors. I encourage you to leverage this course as a "yummy treat" to doctors in your community to build trust--and build your list of doctors. You have three options as you consider how to leverage this course as a marketing tool outlined here: 1. Simply distribute this link Hope for Doctors to doctors in your community. While I offer this to you free of charge, I invite you to click on this link to make a $36 donation to the American Red Cross. 2. Purchase The Telemedicine Bundle that includes a license for unrestricted distribution of the course as well as training about how to use this digital "yummy treat" in your digital sales funnel. The fee for this bundle is $297. 3. Purchase The Custom Telemedicine Bundle With this package you get:
For three religions this is a sacred week. Wishing you a divine connection from which you can draw strength. Let's count our blessings! Stay healthy and stay strong, Dr. Vicki © 2020. Vicki Rackner MD. All rights reserved. You may reproduce this blog post with the following by-line: Vicki Rackner MD is an author, speaker and consultant who offers a bridge between the world of medicine and the world of business. She helps financial advisors acquire physician clients, and she helps physicians run more successful practices. Contact her at (425) 451-3777.
0 Comments
How do you respond to people in pain when you cannot solve the problem?
I have learned through my surgical career that there is value in simply being there. How do you do it? Please feel welcome to view the replay of the webinar The Connection Prescription: How to Connect with Someone in Pain without Burning Out. Click here to download the slides. 
Would you like to offer a helping hand to doctors? Here's a replay of today's webinar with some ideas.
You'll learn : 1. What doctors' lives are like today 2. Where doctors stand financially 3. How you can reach out to doctors the week of 4/5/20 Click here to download the slides.   Physicians are in crisis. They are drowning. You have a chance to throw them a life preserver, and in so doing build trust. Doctors' top concerns include:
How bad is it? Here's Facebook post from a stoic surgeon whom I know working in New York:
elp physicians understand what the CARES Act is. Maybe your staff can help doctors walk through the application process. Send physicians ideas about how they can generate revenue STAT. I'm developing solutions right now. First out the door is an online course about how to jump into telemedicine. You can send out the link to the generic course at no charge. I'm offering one advisor in each area the option of co-branding the course for a fee. Reply to this email if you would like to learn more. My next offering will be ideas about how to package and sell information products. Click here to watch my webinar How Physicians' Cash Flow Crisis is Your Opportunity to Deliver Value. Send physicians ideas about games they can play with their kids that address financial literacy. My beloved Aunt Moo Moo played blackjack with my then first-grade son. When she saw my surprised face, she said, "He's learning how to count and how to win and lose." Consider sending the game Cash Flow for Kids to your clients. We'll get through this together. Physicians have long memories. When we are on the other side of the COVID-19 pandemic, they turn their attention to building wealth. They will remember who send them lifelines. Thank you for all of your hard work! Wishing you some R&R this week end! Stay healthy and strong, Dr. Vicki  PS. Delivering bad news and being with someone in pain is difficult--especially when you cannot solve the problem. I've put together skills and tools doctors use, and I call it The Connection Prescription. You are welcome to join an upcoming webinar Tuesday April 7th at 11:00 AM Central and learn how. Click here to register. Replays are always available. © 2020. Vicki Rackner MD. All rights reserved. You may reproduce this blog post with the following by-line: Vicki Rackner MD is an author, speaker and consultant who offers a bridge between the world of medicine and the world of business. She helps financial advisors acquire physician clients, and she helps physicians run more successful practices. Contact her at (425) 451-3777. 
Physicians are experiencing a COVID cash flow crisis. In this webinar replay you will learn:
Click here to download a pdf of the slides.  I’m embarrassed to report that I had an emotional meltdown a few days ago. I was working on an article about how to remain calm when a computer gremlin visited. Suddenly my email would not send messages. Before we go on, there’s something you should know about me: I am not a computer person. That’s why over the years, I developed go-to resources for dealing with computer issues. Last week, though, these resources were not available. The Apple store is closed. I could not visit my gurus. And I melted down. (The irony about melting down while writing an article about staying calm is not lost to me.) Suddenly this computer problem felt like a life-and-death crisis. I’m a physician, and intellectually I know the difference between email problems and medical emergencies. Still, this felt like life and death. I was experiencing a “scarcity scare.” I was panicking because I did not have the resources I normally turn to. What I needed was resourcefulness to think about different solutions. However, my reaction to the problem kept me from accessing the resourcefulness that would lead to a solution. The Anatomy of a Scarcity Scare Here’s what happened. Think of the brain as a three-story house.
When I was writing the article about staying calm, I was in my thinking brain. When I realized my computer was not sending emails, I went fleeing to the basement where my thoughts were, “This is a HUGE problem I cannot solve. And I’m all alone. WHAT AM I GOING TO DO?” I stayed in a state of panic for a while before I finally said to myself, “Hey, you’re in the basement. You need to get yourself upstairs to the thinking brain and access your resourcefulness. So, take a deep breath, put this in perspective and make a list of five ways you can solve this problem.” Within moments i came up with many ways I could get my email working. How to Guard Against Scarcity Scares In this moment in time, we’re facing core survival issues: threats to both our health and the financial resources to sustain life. We are also at a moment of time in which the resources we turned in the past are no longer available. You do not have control about the things that come your way. You do, however, have control over your response. Here are three tips to guard against scarcity scares so you can access your resourcefulness. 1. Identify your triggers for scarcity scares. Once you know what triggers your scarcity scares, you can either avoid them or prepare for them. My biggest trigger is facing the empty paper goods isle at the grocery store. Now I simply avoid them. Just this week I was in the checkout line and I said to the clerk, “I know the answer is most likely no, but do you have any toilet paper?” Much to my surprise at 11 AM on a Wednesday, there was! What are your scarcity scare triggers? Maybe it's the taste of soured milk or or the sight of bills or the sound of kids arguing. 2. Raise the threshold for scarcity scares. The recovery community knows how to decrease the risk of relapse: think HALT. Avoid being hungry, angry, lonely or tired. Your physiology matters, too.
We are bombarded by messages of scarcity. You can focus on all that you have. Celebrate the things that are going right. Here are a few ideas:
You will experience scarcity scares. It’s part of the human condition. Your goal is to quickly recognize you’re in the basement and remind yourself that you need to get to your resourcefulness in the second floor. Hey, my computer is fixed. You are now reading the article I was working on when I melted down. Life goes on. We NEED You We are all in this together. Each of us is an essential worker who will contribute to our recovery. That’s why avoiding scarcity scares may well be the most important action we take. Thank you for all of your contributions. Stay safe and stay strong! Dr. Vicki © 2020. Vicki Rackner MD. All rights reserved. You may reproduce this blog post with the following by-line: Vicki Rackner MD is an author, speaker and consultant who offers a bridge between the world of medicine and the world of business. She helps financial advisors acquire physician clients, and she helps physicians run more successful practices. Contact her at (425) 451-3777.
In this video, Dr. Vicki Rackner offers the trends we're seeing this week, recommendations for what to do and ideas about how to reach out to prospects and clients.
Click here to download the PDF of the slides.
 I once operated on a patient who carried the diagnosis of what was then called Multiple Personality Disorder. I met several of the "alters" who inhabited her body, including a 6-year-old child. I asked her, "What's this like for you?” She said, “It’s like there’s a big circular kitchen table in my brain. Everyone sits around the table, and they take turns sitting in the 'lookout position' away from the table. This is the person who decides what to do and say.” I would like to propose that each of us has five members of the internal Money Committee who collaborate to make our day-to-day financial choices. Here they are:
Your goal when you are talking with a client is to first, identify which committee member is speaking. With my patient, it was easy to know when I was speaking with the child because she sounded like a child. If you hear fear, respond just as you would with a frightened child. Say, "Yes, these are scary times!" Ask, "What do you worry will happen?" Giving the fear a voice is like shining the flashlight under the bed to see that there are no monsters. You will also meet the Security Guard. This is the person who calls you and yells, "Sell everything!" You can deliver an empathic message, "We're both here to keep your wealth safe. My experience suggests a different way to protect you. Might I share my perspective?" Please also know that YOU have you own money committee members, and your CEO is not always running the show. If you find yourself fearful or anxious, take a deep breath so you can put the CEO in charge. Click here to watch a video in which I describe the Money Committee and suggest how you can use this model in conversations with clients. Feel welcome to like the page while you're there and leave your thoughts!  Hope you find this helpful. Thank you for your hard work! Stay safe and strong, Dr. Vicki PS You have an unprecedented opportunity to acquire more doctor clients. Are you positioned to avail yourself of this opportunity? Join us Sunday, March 29th, 2020 for a special tutorial. In addition to the weekly COVID-19 update, you'll take away:
  Happy Monday! I hope that you were able to do some recharging over this week end!
As you think about your doctor clients, know that they divide themselves into to two groups: 1. Doctors in the trenches treating COVID-19 patients 2. Doctors who are not seeing patients so that healthcare resources are available for COVID-19 patients. These two groups have very different financial concerns. You need to have different kinds of conversations with members of the two groups. Your Plan for Helping Doctors in the Trenches Treating COVID-19 Patients: The Health Crisis Most doctors in the trenches treating COVID-19 see a HEALTH CRISIS. That's where their focus is. Many of these doctors selectively ignore their WEALTH CRISIS. They.may have no clue about what's happening in the market. Their plan is to pick up the financial pieces once the COVID-19 crisis resolves. Later I will make suggestions about how to engage doctors who want that kind of help. RIGHT NOW these physicians and their families need to be adequately insured. Yes, employed physicians get life insurance and a disability policy as part of their benefits package; however it may not adequately replace their income and allow them to maintain their lifestyle. It's unlikely you will inspire physicians to take time from patient care to to address their insurance needs; however, this is a great time to reach out to the husbands/wives of doctors and invite them to address the family's plan for "What if...." Based on the experience in the 1990's in which disability insurance companies were overwhelmed with claims, we know that access to policies may radically change in the next few weeks and months. Get your clients to the front of the line. Start addressing this urgently. Your Plan for Helping Doctors with Immediate Cash Flow Problems: The Wealth Crisis Many special physicians, including surgeons, cardiologists, gastroenterologists and oncologists are only seeing patients experiencing emergencies. For most physicians providing emergency care represents a fraction of their revenue. Today about 80% of physicians are employed; the numbers could be different in your community. So far physicians tell me that they will continue to get paychecks, Their employers are asking them to assume tasks outside of their medical specialities. The 20% of physicians in private practice are very concerned about how to meet their immediate financial needs. Last week I offered some options for them:
Make sure you're meeting each client where they're at. Customize your message for the individual and their TOP concerns in any given moment. As we know, things are changing very rapidly. Thank you for your hard work! Stay safe and strong, Dr. Vicki
What a week this has been! We have new words in our working vocabulary. Social distancing. Flattening the curve. PPE's.
In this week's update, I address 1. What you need to know about COVID-19 TODAY. 2. Ideas about how to reach out to your doctor clients 3. A specific marketing campaign to reach out to doctor prospects. Click here to download a PDF of the slides. |
