The 10 Laws of PHYSICIAN ENGAGEMENT

What happens if you drop your coffee mug?  The mug and its contents drop. You get the same result if you lose your grip on your car keys, an egg (yuk) or your laptop.  Happens every time.

The Law of Gravity allows you to predict the results of your actions, whether you jump in the air, throw a baseball or enjoy the downhill coast on your bike.

The Law of Gravity is not personal.  It does not care about how nice you are, how much money you have or how old you are.  It's in effect no matter where you are, what you’re doing, or how you're feeling.​

In fact, you might see the look of surprise on the face of a child when they lose grip of a helium blown and the balloon goes up rather than down.

Laws are helpful because they can predict the result of your actions.  

Are you getting the kinds of results you want from your marketing campaigns to engage physicians and dentists?   If not, you might be violating one or more of the 10 Laws of Physician Engagement.​

​Here they are:

Click here to download the 10 Laws as a PDF.

Here's a one-hour video with the 10 Laws of Physician Engagement.  (This is the first module of the Cracking the Physician Code course)

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If you are not getting the kinds of results you want from a marketing message, ask yourself, “What Law am I violating?” Align your message with the Laws, and you will get a better  outcome!​

Would You Like to Work with More Doctors?

This video with the 10 Laws of Physician Engagement is the first module of the  Cracking the Physician Code Master Class.  You'll take away a soup-to-nut blueprint for building a physician-friendly practice.  Click here to learn more and to register.