Use These VIdeos to Engage Doctors

The most influential person in a doctor's life is another doctor. This is one of the 10 Laws of Physician Engagement.

High-performing financial advisors harness the power of physician evangelism.

Two videos created by the Practice Protection Committee of the American College of Surgeons can help you engage and persuade doctor prospects and clients.  

In the first video, transplant surgeon- and former financial advisor -- Mark Aeder, MD, FACS explains the “three A’s” of financial team—advisor, accountant and attorney. (Scroll to the bottom of the page to view the video.)

In the second video. Dr. Aeder encourages surgeons to discuss retirement goals with their spouses or partners and to have a clear understanding of their needs. He then offers his ideas about how to find a financial advisor.

How can you leverage these videos?

• View the videos yourself. Do you meet the criteria of a referable financial advisor? 
• Place the videos on your own web site with the introduction, "Here's what the American College of Surgeons says about achieving financial health."  
• Send the videos out to doctors on your list.
• Post your videos on social media accounts.
• Approach medical associations and say, "Would you like me to deliver a webinar expanding on the ideas offered by the American College of Surgeons?"

Let Dr. Aeder become your own physician evangelist persuading doctor prospects and clients!

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© 2020. Vicki Rackner MD is an author, speaker and consultant who offers a bridge between the world of medicine and the world of business. She helps businesses acquire physician clients, and she helps physicians run more successful practices. Contact her at (425) 451-3777.