Two decades ago I was the medical editor of a health-related publication with a weekly distribution of about 3 million. People LOVED this newsletter. In fact, people who lived and worked in the White House received this newsletter. There was even a special version for Air Force One.
What was the secret to their success?
We delivered things that people REALLY want. Here are the ideas that guided our article choices and writing style:
What People Want
How well do your marketing messages deliver what people REALLY want?
PS If you would like to work with more doctor clients in 2021, I invite you to learn more about our live virtual 3-day How to Get More Doctor Clients in 2021 Bootcamp. This is a complete soup-to-nuts blueprint to help you do what's working in 2021. Click here to learn more. The dates are February 16th, 17th and 18th, 2021.