What's Working in 2018?

Labor Day often marks the beginning of a renewed dedication to business-building. 

Do you find that your marketing efforts to acquire doctor clients are not working as well as they used to?  If the answer is yes, you are not alone.

View my annual tutorial “What’s Working in 2018” below.  Here are three break-through ideas:

• Talk about taxes.  Are you showing physicians how to make the new tax law work for them to accelerate wealth-building?  
• Give gifts.  Begin a relationship with a doctor prospect by giving something to them, whether it’s a special report, an educational video or even branded notepads.
• The Myth of the Rich Doctor is the best marketing tool I have developed to date.  Doctors love the book.   If you buy them in bulk, you can purchase them for my wholesale costs. Further, you can create a custom version of the book with your name on the cover, a custom foreword and afterword. 
• Have a doctor introduce you. I have been writing letters of introduction for financial advisors I know well.  A letter from a physician gets past the gatekeeper.  An introduction fro a doctor  positions you differently in the eyes of doctor prospects.  

Enjoy the last joy-filled moments of summer!

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Click here to download a PDF of the slides. 

If you are interested in taking the fast track to success in the medical market, I have three new openings in my Power Prospecting Program.  
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To give advisors in the program the competitive advantage, I only work with one financial advisor in a geographic area.  If you have an interest in the program, please send an email to info@targetingdoctors.com with the subject line “Power Prospecting” and your city in the email. If your city is available,  we’ll set up a time to speak by phone to explore whether this program is a good fit for you. I only accept clients whom I believe I can help.