I could feel the frustration of the financial advisor who asked, "Why is it so hard to engage doctors?"
You might have created your own answers to this question. "They're too busy." "They're too distracted." "They think they have it covered."
From my perspective the main reason that financial advisors have such difficulty engaging doctors in conversation is that they fail to understand what doctors value, how doctors think and who influences their choices.
If you can use the momentum of doctors' natural behavior, you can engage in "marketing martial arts."
Understand the 10 Laws of Physician Engagement. They help you predict doctors' likely reaction to your action.
Once you align your actions with the 10 Laws of Physician Engagement, I think you will find you get much different outcomes.
Click here to download a pdf with the 10 Laws of Physician Engagement.
Here's the first module of the Cracking the Physician Code Master Class that includes the 10 Laws.
How well are you aligning yourself with the 10 Laws?