LIVE INTERACTIVE WEB-BASED TRAINING WITH VICKI RACKNER MD

THIS CRACKING THE PHYSICIAN CODE TRAINING IS AN ABSOLUTE MUST IF YOU WANT TO:

• Dramatically improve your ability to reach physicians 
• Invest your time, attention and marketing dollars most effectively 
• Engage more physician prospects 
• Enhance your medical magnetism
• Graciously generate more introductions
• Secure your role as a trusted advisor 
• Acquire more physician clients--and keep them for life.

DISCOVER HOW YOU CAN ACQUIRE MORE PHYSICIAN CLIENTS 
STEP-BY-STEP PROCESS LAID OUT

HI.  I’M DR. VICKI RACKNER.  I HELP FINANCIAL SERVICE PROFESSIONALS ACQUIRE PHYSICIAN CLIENTS--AND KEEP THEM FOR LIFE.
I know from my personal experience that physicians need the help of trusted financial advisors.  And they need it now more than ever. 

Here’s the million dollar question --and I mean that quite literally: how do you attract physicians’ attention, build rapport and inspire them to invite you into their trusted inner circles? 

Enroll in the Cracking the Physician Code course and find out how.   I’ll reveal everything you need to know about building a physician-friendly practice. You'll discover the fastest, easiest, and most reliable way to acquire physician clients --and keep them for life.

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QUICK GLANCE SCHEDULE

.MODULE 1: Understand the Medical Market

• Debunk myths and affirm realities about working with physicians
• Explore the financial lives of physicians
• Understand the 10 Laws of Physician Engagement
• Get a road-map for constructing a physician-friendly practice.

MODULE 2: Choosing Your Best-Fit Clients

• Identify where the money is in the medical market
• Explore the financial opportunities in the medical market
• Examine why high performers focus on a specific group of physicians
• Explore 3 questions to identify your best-fit target vertical market
• Discern if a target vertical market is right for you.

 MODULE 3: Conduct Research: Gathering intelligence

• Examine why understanding your best-fit client is critical to accelerated growth
• Identify 3 groups of people to approach as you conduct research
• Understand how to use informational interviews as prospecting
• Develop a strategy for identifying and getting in front of key physician opinion leaders.

MODULE 4: Groom for Engagement: Positioning yourself for success (Branding)

• Understand why marketing approaches that work with business-minded prospects can back-fire with doctors
• Explore how to build trust and earn credibility through the deliver of high value content
• Learn how to talk so doctors will listen
• Discover the litmus test for marketing campaigns
• Apply neuroscience to marketing campaigns.

MODULE 5: Generate Leads

• Mobilize people who already know, like and trust you
• Build relationships with centers of influence
• Leverage medical meetings and association publications
• How to use LinkedIn and social media to generate leads
• Harness the power of asking the right questions and improving listening skills

MODULE 6: Convert Prospects to Clients

• Master the 7 steps of The Connection Prescriptionⓒ
• Identify the 5 Pain Personalitiesⓒ and how it applies to finances
• Think and ask questions like a physician: the SOAP approach

 MODULE 7: Cultivate a Culture of Introductions 

• Understand why clients make introductions
• Overcome four barriers to introductions
• Master the language of introductions

MODULE 8: Create Your Plan

• Organize your daily, monthly and quarterly plan
• Identify benchmarks for success
• An overview of advanced marketing campaigns

All sessions meet 9:00 AM to 10:30 AM Pacific/ Noon to 1:30 PM Eastern.


Option #1: Enroll in the 8-week Cracking the Physician Code Course (8 modules delivered on Wednesdays) is offered:

• January 13th to March 2nd, 2016

Option #2: Enroll in the Home Study Course.

You are welcome to attend any session to make up modules you may have missed.

What is the tuition for the LIVE VIRTUAL WEB-BASED COURSE?  

Think about the lifetime value of even a single new physician client.  Does it make economic sense to invest about $100/hour to gain access to a physician's insights you cannot get anywhere else. That would price this course  at $1200 with  a 10:1 ROI for your first new physician client.

However, I know that physicians need your help, so I'm offering a special promotional rate.

You pay only $897.

Here are some bonuses: You will get bonus done-for-you marketing materials that you can use to attract your best-fit physician clients. Licensing for unrestricted distribution of each of my co-branded e-books and webinars for physicians --including How to Get More Patients and How to Generate More Practice Revenue”-- runs $499 TO $599 per year per ebook/webinar.  That’s $998 in value.

You will get weekly marketing videos for a year.

PLUS: An added bonus:

If you sign up right now, I’ll throw in two private half hour coaching sessions with me. 

When you register you gain immediate access to the course content as well as a library of resources at the Academy of Physician Engagement.