Accelerate Your Practice Growth by Acquiring More Physician Clients
Live Virtual Access to Classroom Training with Dr. Vicki Rackner
June 6th to 8th, 2018
Mpls, MN
Live Virtual Access to Classroom Training with Dr. Vicki Rackner
June 6th to 8th, 2018
Mpls, MN
Click here to enroll.
Would you like to attend the Bootcamp, but cannot break away? We are now offering virtual seats, so you can attend the Bootcamp from the comfort of your office. You will take away the same proven strategies and tactics to help you acquire more physician clients. Spend 2½ days with industry experts and learn how to acquire more physician clients step-by-step. Accelerate the growth of your practice by leveraging the opportunities the Affordable Care Act offers.
Here’s what the Bootcamp will do for you...
IT WILL
- Provide you with the fastest, easiest and most direct path to success with physicians and dentists
- Identify where the opportunities are in the medical market, and how to choose your best-fit clients
- Dramatically improve your ability to reach physician prospects
- Deliver the ROI your time, attention and your marketing dollars deserve
- Help you avoid costly errors
- Provide you with done-for-you marketing materials and campaigns complete with scripts, templates and execution steps
- Secure your role as a trusted advisor to physicians
Click here to enroll.

Course tuition includes:
To ensure execution, tuition also includes:
Helping Financial Advisors Acquire Physician Clients
Vicki Rackner MD offers a bridge between the world of business and the world of medicine. She understands the most direct route to success in the complex and often misunderstood medical market.
Her clients benefit from her keep insight nurtured through her 30-year medical career. This retired surgeon translates the world of medicine into understandable strategies and tactics that are critically important.
After waking from a life-saving surgical procedure that interrupted her graduate school studies, Dr. Rackner decided to switch courses and become a physician herself. She’s had the honor of treating tens of thousands of patients, serving as a faculty at the University of Washington School of Medicine and holding leadership positions in medical organizations.
Since 2000 Dr. Rackner has been a full-time author, speaker and consultant. She’s a nationally noted expert and speaker on physician engagement and is often quoted in many periodicals including, the Wall Street Journal, the Washington Post and USA Today. Her upcoming book for medical audiences is The New Medical Mindset: How Physicians Can Reinvent Themselves and Thrive in the Era of ObamaCare.
Agenda
The agenda includes:
Wednesday
8:00 Continental Breakfast and Registration
9:00 How You Succeed in the Medical Market
9:30 The Financial Lives of Physicians
10:30 Break
10:45 A Strategic Practice-Building Approach in the Medical Market
12:00 Lunch
1:00 Choosing Your Best-Fit Clients
2:00 Gathering Intelligence to Inform Client-Centered Engagement
2:45 Break
3:00 Your Personal Brand: Optimizing Your Ability to Attract Physicians
5:00 Adjourn
Thursday
8:00 Continental Breakfast
9:00 Mining Three Sources of Leads
10:00 Building Rapid Rapport with Physicians
10:30 Break
10:45 Launching Effective Marketing Campaigns
12:00 Lunch
1:00 Nurturing Prospects to Clients
2:00 Creating a Culture of Introductions
2:45 Break
3:00 Mastering the Language of the Sale
4:00 Hot Seat Coaching
5:00 Adjourn
Friday
8:00 Continental Breakfast
9:00 Building Your Dream Team
9:30 Leveraging Social Media
10:30 Break
10:45 Harnessing Technology: Creating Digital Sales Funnels
12:00 Adjourn
Enrollment will be limited so that participants can get ideas about how to apply the ideas in their practices.
What Do Participants Say?
Dr. Vicki Rackner translates the world of medicine into understandable strategies and tactics that are critically important to engage both physicians and other medical professionals. You'll benefit from Dr. Vicki’s unique experiences as a surgeon, educator and medical community leader as she understands the most direct route to success in these complex and often misunderstood niches."
C. Richard Weylman Chairman, The Weylman Center: Elevating Performance in Today's Marketplace
“If you are interested in developing a client niche with medical professionals, I highly recommend you participate in Vicki Rackner’s Bootcamp course. This course will assist you understanding physicians, their practice, how they make decisions, and how you can adopt an effective marketing plan to start meeting physicians in your city.”
Rick O. Helbing, CFP®, ChFC Recognized by Medical Economics Magazine The 150 Best Financial Advisors for Doctors in 2009-2010-2011-2012
“Dr. Vicki Rackner is a ten-strike find!! She has the background to understand the often complex set of factors that motivate physician purchasing and the common sense to package her knowledge in a clear, practical, results-oriented way. She’s helped my business tremendously.”
Dr. Sally Mounts, President, Auctus Consulting Group
"Dr. Vicki Rackner is creative, resourceful, knowledgeable, and experienced. Her insight is invaluable. She understands how the medical professions work and behave while also understanding the needs of entrepreneurial people interested on developing their businesses to a very specific targeted audience. Thanks Dr. Rackner for a well thought training, your continuous support, and for the opportunity of learning in an environment suited to my needs."
Liliana Pacelli
"Dr. Vicki Rackner is the person most responsible for helping me find current success. She had me create a portfolio of intellectual property that is now on the web. She helped me find the best way to get the idea I'm promoting into the minds of those who can best benefit from it."
Tony Kendzior CLU, ChFC Medical Malpractice Insurance Consultant | Captive Insurance Company Advisor | Financial Advisor
"One of the toughest gatekeepers in the world to get past is the practice administrator of doctor’s offices. Dr. Vicki shows us the way to not only get past that gatekeeper but to get the interest of the physician directly. As a physician herself, she has insight into the working of the office and the mindset of the physician. She is full of ideas and knowledge. This is a worthwhile investment for anyone who would love to engage more physician clients."
Lynn S. Evans, CFP President and CEO Northeastern Financial Consultants, Inc
“I am always looking for resources that inspire and deliver actionable ideas. Dr. Vicki Rackner's Bootcamp course is a success on both accounts.”
Ed Maass CFP, ChFC, CLU Recognized by Medical Economics Magazine The 150 Best Financial Advisors for Doctors
“Dr Vicki Rackner has showed me time and again that she is fully committed to the success of the advisors she coaches. She is relevant and consistent at updating her presentations to what is happening in the here and now. You won’t hear the same content but the message stays the same and as a marketing organization I think that is a difficult thing to accomplish. If the doctor niche is a market you would like to specialize in Dr Vicki Rackner is the best coach and resource available in my opinion. Success in this niche can not be achieved by just anyone and without the appropriate guidance you may find it very difficult to penetrate. She brings such comprehensive and relevant programs that will guarantee you success if followed thoroughly.”
Stephani Lucas, Financial Services Educator
“Dr. Vicki Rackner is a person of integrity who walks her talk and offers solutions.”
Howard Putman, Former CEO Southwest Airlines
“Don’t miss Dr. Vicki Rackner!”
Elizabeth Cohen CNN Senior Health Correspondent.
Tuition
Course tuition includes:
To ensure execution, tuition also includes:
Consider the lifetime value of a single new physician client. What is the value of the competitive edge in the medical market?
Tuition for the entire Virtual 2.5 day Bootcamp/Ongoing Coaching/ Done-for-You Marketing Campaigns/Academy Access
$997
- A pre-meeting survey
- 2.5 days of live interactive classroom instruction
- A complete step-by-step course syllabus
- All breakfasts and lunches. Dinner is on your own so you can network with colleagues
To ensure execution, tuition also includes:
- Group coaching calls for 3 consecutive months after the Bootcamp
- 3 done-for-you marketing campaigns complete with scripts, templates and tips for execution.
- A license for unrestricted distribution of the ebook Get More Patients Starting Today.
- Special online access to course content for ongoing review.
- A year membership to the Academy of Physician Engagement. This is an online resource complete with hundreds of how-to videos, research tools, special reports and industry surveys.
Helping Financial Advisors Acquire Physician Clients
Vicki Rackner MD offers a bridge between the world of business and the world of medicine. She understands the most direct route to success in the complex and often misunderstood medical market.
Her clients benefit from her keep insight nurtured through her 30-year medical career. This retired surgeon translates the world of medicine into understandable strategies and tactics that are critically important.
After waking from a life-saving surgical procedure that interrupted her graduate school studies, Dr. Rackner decided to switch courses and become a physician herself. She’s had the honor of treating tens of thousands of patients, serving as a faculty at the University of Washington School of Medicine and holding leadership positions in medical organizations.
Since 2000 Dr. Rackner has been a full-time author, speaker and consultant. She’s a nationally noted expert and speaker on physician engagement and is often quoted in many periodicals including, the Wall Street Journal, the Washington Post and USA Today. Her upcoming book for medical audiences is The New Medical Mindset: How Physicians Can Reinvent Themselves and Thrive in the Era of ObamaCare.
Agenda
The agenda includes:
- Lectures
- Small group activities
- "Hot-seat" interactions with role-playing
- Q&A session
- Opportunities to share meals with your colleagues
Wednesday
8:00 Continental Breakfast and Registration
9:00 How You Succeed in the Medical Market
9:30 The Financial Lives of Physicians
10:30 Break
10:45 A Strategic Practice-Building Approach in the Medical Market
12:00 Lunch
1:00 Choosing Your Best-Fit Clients
2:00 Gathering Intelligence to Inform Client-Centered Engagement
2:45 Break
3:00 Your Personal Brand: Optimizing Your Ability to Attract Physicians
5:00 Adjourn
Thursday
8:00 Continental Breakfast
9:00 Mining Three Sources of Leads
10:00 Building Rapid Rapport with Physicians
10:30 Break
10:45 Launching Effective Marketing Campaigns
12:00 Lunch
1:00 Nurturing Prospects to Clients
2:00 Creating a Culture of Introductions
2:45 Break
3:00 Mastering the Language of the Sale
4:00 Hot Seat Coaching
5:00 Adjourn
Friday
8:00 Continental Breakfast
9:00 Building Your Dream Team
9:30 Leveraging Social Media
10:30 Break
10:45 Harnessing Technology: Creating Digital Sales Funnels
12:00 Adjourn
Enrollment will be limited so that participants can get ideas about how to apply the ideas in their practices.
What Do Participants Say?
Dr. Vicki Rackner translates the world of medicine into understandable strategies and tactics that are critically important to engage both physicians and other medical professionals. You'll benefit from Dr. Vicki’s unique experiences as a surgeon, educator and medical community leader as she understands the most direct route to success in these complex and often misunderstood niches."
C. Richard Weylman Chairman, The Weylman Center: Elevating Performance in Today's Marketplace
“If you are interested in developing a client niche with medical professionals, I highly recommend you participate in Vicki Rackner’s Bootcamp course. This course will assist you understanding physicians, their practice, how they make decisions, and how you can adopt an effective marketing plan to start meeting physicians in your city.”
Rick O. Helbing, CFP®, ChFC Recognized by Medical Economics Magazine The 150 Best Financial Advisors for Doctors in 2009-2010-2011-2012
“Dr. Vicki Rackner is a ten-strike find!! She has the background to understand the often complex set of factors that motivate physician purchasing and the common sense to package her knowledge in a clear, practical, results-oriented way. She’s helped my business tremendously.”
Dr. Sally Mounts, President, Auctus Consulting Group
"Dr. Vicki Rackner is creative, resourceful, knowledgeable, and experienced. Her insight is invaluable. She understands how the medical professions work and behave while also understanding the needs of entrepreneurial people interested on developing their businesses to a very specific targeted audience. Thanks Dr. Rackner for a well thought training, your continuous support, and for the opportunity of learning in an environment suited to my needs."
Liliana Pacelli
"Dr. Vicki Rackner is the person most responsible for helping me find current success. She had me create a portfolio of intellectual property that is now on the web. She helped me find the best way to get the idea I'm promoting into the minds of those who can best benefit from it."
Tony Kendzior CLU, ChFC Medical Malpractice Insurance Consultant | Captive Insurance Company Advisor | Financial Advisor
"One of the toughest gatekeepers in the world to get past is the practice administrator of doctor’s offices. Dr. Vicki shows us the way to not only get past that gatekeeper but to get the interest of the physician directly. As a physician herself, she has insight into the working of the office and the mindset of the physician. She is full of ideas and knowledge. This is a worthwhile investment for anyone who would love to engage more physician clients."
Lynn S. Evans, CFP President and CEO Northeastern Financial Consultants, Inc
“I am always looking for resources that inspire and deliver actionable ideas. Dr. Vicki Rackner's Bootcamp course is a success on both accounts.”
Ed Maass CFP, ChFC, CLU Recognized by Medical Economics Magazine The 150 Best Financial Advisors for Doctors
“Dr Vicki Rackner has showed me time and again that she is fully committed to the success of the advisors she coaches. She is relevant and consistent at updating her presentations to what is happening in the here and now. You won’t hear the same content but the message stays the same and as a marketing organization I think that is a difficult thing to accomplish. If the doctor niche is a market you would like to specialize in Dr Vicki Rackner is the best coach and resource available in my opinion. Success in this niche can not be achieved by just anyone and without the appropriate guidance you may find it very difficult to penetrate. She brings such comprehensive and relevant programs that will guarantee you success if followed thoroughly.”
Stephani Lucas, Financial Services Educator
“Dr. Vicki Rackner is a person of integrity who walks her talk and offers solutions.”
Howard Putman, Former CEO Southwest Airlines
“Don’t miss Dr. Vicki Rackner!”
Elizabeth Cohen CNN Senior Health Correspondent.
Tuition
Course tuition includes:
- A pre-meeting survey
- 2.5 days of live interactive classroom instruction
- A complete step-by-step course syllabus
- All breakfasts and lunches. Dinner is on your own so you can network with colleagues
To ensure execution, tuition also includes:
- Group coaching calls for 3 consecutive months after the Bootcamp
- 3 done-for-you marketing campaigns complete with scripts, templates and tips for execution.
- A license for unrestricted distribution of the ebook Get More Patients Starting Today.
- Special online access to course content for ongoing review.
- A year membership to the Academy of Physician Engagement. This is an online resource complete with hundreds of how-to videos, research tools, special reports and industry surveys.
Consider the lifetime value of a single new physician client. What is the value of the competitive edge in the medical market?
Tuition for the entire Virtual 2.5 day Bootcamp/Ongoing Coaching/ Done-for-You Marketing Campaigns/Academy Access
$997
Click here to register today.
We limit enrollment to assure each participant gets customized help. Reserve your spot today.
Have questions about whether the Bootcamp is right for you? Contact us at (425) 451-3777.
We limit enrollment to assure each participant gets customized help. Reserve your spot today.
Have questions about whether the Bootcamp is right for you? Contact us at (425) 451-3777.