Engage Doctors by Hosting a Thriving Doctors Bootcamp
What is the Thriving Doctors Bootcamp? This is an education event intended to help doctors enjoy the personal, professional and financial rewards that attracted them to a career in medicine. The Thriving Doctors Bootcamp helps participants:
- Attract More Patient Referrals
- Generate More Revenue and
- Enjoy Greater Career Satisfaction
In other words, the intention is to help doctors build true wealth.
Wealth is the freedom to do what you want to do when you want to do it.
-Vicki Rackner MD
-Vicki Rackner MD
Why do advisors host a Thriving Doctors Bootcamp? You have the opportunity to partner with a physician, deliver value and share your wealth-building message. This is a unique physician engagement opportunity.
Why do doctors attend the Bootcamp? Here are some outcomes that motivate physicians, dentists and other health care professionals to enroll in the Bootcamp:
- Adding new sources of practice revenue
- Attracting more patients
- Increasing your practice’s profitability
- Enhancing patient engagement
- Increasing patient compliance
- Changing your practice’s business model
- Positioning yourself as the go-to expert and carving out a niche
- Experiencing more joy
- Developing untapped potential
- Overcoming self-limiting beliefs about money, selling and marketing
- Adding non-clinical activities
- Living through a lawsuit
- Resolving conflicts caused by disruptive staff members
What kinds of results do we help doctors achieve?
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Attract More Patients A radiologist and thought leader in breast imaging decided to live her dream: open her own breast imaging center. She made a sizable investment, and needed to build patient volumes quickly.
We launched a marketing campaign “Friends don’t let friends skip mammograms.” This was inspired by the successful campaign “Friends don’t let friends drive drunk.” Patients were encouraged to bring a friend to the screening mammograms when they scheduled their own. Generate More Revenue A hyperbaric and wound care center wanted to become more profitable. We looked for possible value-added services. Many of their patients were diabetics, and could not go to a nail salon. their podiatrists offered nail clipping. We designed a spa-like pedicure experience complete with massage chairs and called it a “Medi-cure.” Collaborate with Power Partners An orthodontist wanted to grow his practice. He enjoyed working with adults. We identified “power partners” who could potentially be the source of referrals: wedding planners (every bride wants a beautiful smile), executive coaches (straight teeth correlate with business success) and executive recruiters. He then let the wedding planners and bridal boutiques know about his promotional “bridal smile.” He educated executive coaches and recruiters about the power of a great smile and educated them about wireless braces. Circumvent a Non-Compete Clause A physician who joined a group uncovered partners’ ethical breeches. He wanted to leave the practice. However, the non-compete agreement in his employment contract restricted his new office location. He opened an office in the “safe zone.” In addition, he offered a virtual second opinion service. Create Awareness about Medical Innovation An orthopedic surgeon invested a year in Europe gaining mastery with a surgical procedure that treats a syndrome that is not yet recognized in the US. How would he raise awareness of both the syndrome and the effective treatment? We mapped out an educational campaign that includes how-to videos with answers to patients' frequently -asked questions, talks to pediatricians and family doctors and outreach to athletic coaches. Carve Out a Cash-Only Revenue Stream A pediatrician with ADHD is working with us to open a cash-only consulting/coaching/medication management service for kids with ADHD and their families. We have helped other physicians integrate cosmetic services and product sales into their existing practices. Launch Entrepreneurial Efforts A therapist developed a proven therapeutic intervention for treating PTSD. She currently conducts workshops internationally. Other entrepreneurial physicians include a pulmonologist who developed a smoking cessation system, a gynecologist who helps woman with non-pharmacologic management of menopause and a pediatrician who promotes a healthy eating program for kids. Generate Revenue Through Non-Clinical Activities Dr. Vicki Rackner shares the skills and tools that helped her generate revenue through these activities:
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Meet the Instructor Vicki Rackner MD
Vicki Rackner MD offers a bridge between the world of business and the world of medicine. She understands the most direct route to success in the complex and often misunderstood medical market.
Her clients benefit from her keep insight nurtured through her 30-year medical career. This retired surgeon translates the world of medicine into understandable strategies and tactics that are critically important.
After waking from a life-saving surgical procedure that interrupted her graduate school studies, Dr. Rackner decided to switch courses and become a physician herself. She’s had the honor of treating tens of thousands of patients, serving as a faculty at the University of Washington School of Medicine and holding leadership positions in medical organizations.
Since 2000 Dr. Rackner has been a full-time author, speaker and consultant. She’s a nationally noted expert and speaker on physician engagement and is often quoted in many periodicals including, the Wall Street Journal, the Washington Post and USA Today. Her upcoming book for medical audiences is The New Medical Mindset: How Physicians Can Reinvent Themselves and Thrive in the Era of ObamaCare.
She lives in Seattle with her son, dog, cats and fish. She can hear “The Twelfth Man” Seahawks fans from her back yard 5 miles away from the stadium.
Vicki Rackner MD offers a bridge between the world of business and the world of medicine. She understands the most direct route to success in the complex and often misunderstood medical market.
Her clients benefit from her keep insight nurtured through her 30-year medical career. This retired surgeon translates the world of medicine into understandable strategies and tactics that are critically important.
After waking from a life-saving surgical procedure that interrupted her graduate school studies, Dr. Rackner decided to switch courses and become a physician herself. She’s had the honor of treating tens of thousands of patients, serving as a faculty at the University of Washington School of Medicine and holding leadership positions in medical organizations.
Since 2000 Dr. Rackner has been a full-time author, speaker and consultant. She’s a nationally noted expert and speaker on physician engagement and is often quoted in many periodicals including, the Wall Street Journal, the Washington Post and USA Today. Her upcoming book for medical audiences is The New Medical Mindset: How Physicians Can Reinvent Themselves and Thrive in the Era of ObamaCare.
She lives in Seattle with her son, dog, cats and fish. She can hear “The Twelfth Man” Seahawks fans from her back yard 5 miles away from the stadium.
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Agenda
MODULE 1: How to Become a Class of One You will identify your gifts, your passions and your areas of genius. Everybody has them! With a new medical mindset, you will see that your value transcends your ability to diagnose and treat individual patients. You will discover a new patient-centered way of positioning yourself, define the transformation you facilitate and frame the experience patients/clients can expect when they work with you. MODULE 2: How to Define Your Ideal Day and Identify Your Ideal Patients/Clients You will mine the data in your calendar, your billing records and your bookshelves to uncover the activities that bring you personal, professional and financial rewards. This helps you define a practice that fuels you rather than drains you. MODULE 3: How to Deliver Patient-Centered Care Patients are driving referrals and purchasing choices; they are your new "buyers." Learn how to identify what patients really value and then deliver a patient-centered experience. You will see how these ideas can be applied to campaigns that allow you to generate revenue from activities outside of direct patient care. MODULE 4: How to Launch Effective Marketing Campaigns and "Sell" without Being "Sales-y" Just as every business needs new customers, every medical practice needs new patients. Think of this module as mini-MBA training. You will take away basic sales and marketing skills align with your professional and ethical standards. These skills will help you improve clinical outcomes as well as business outcomes. MODULE 5: How to Create a Culture of Referrals Referral patterns are changing dramatically. In this module you will graciously generate more referrals in a non-sales-y way. The word "doctor" comes from the Latin root for "teacher." You will discover how you can attract more of your best-fit patients by launching educational campaigns. Module 6: How to Generate More Revenue and Build Wealth You will take away nine ways to generate more revenue. Then you see general strategies to help you keep more of what you make, and create true financial security. |
What is the role of the financial advisor host? Please contact us to discuss the options and explore whether this is a good fit for you.